Worse, when they do give him some work to do, it’s the most menial job possible – developing tag lines for a new business pitch to Burger Chef. They don’t give him any work so he’s been sitting in his office with the door closed reading Portnoy’s Complaint for three weeks. They don’t even consult him, as a partner, on whether to get a computer in the first place (Roger’s declaration to Don that the decision had been made before his return is a lie, as we know from the previous episode). They don’t send him the memo to come in early for the announcement on the new computer. In fact, it’s pretty clear they are trying to break his spirit and get him to violate the terms of his return engagement. “We’ll always treat you right,” is exactly the un-slogan for the way Sterling Price & Partners are treating Don.

Did you know that in the 1970s, the slogan for the real Burger Chef was “We’ll Always Treat You Right”? Why, that might have been one of the 25 “tags” we see Don developing for Peggy “Judas Iscariot ” Olsen at the end of “Monolith,” the most recent Mad Men episode.

Instaling Godlike Burger